Millennial Esports expands audience with purchase of leading motorsport and gaming YouTube channel

Millennial Esports will expand its global esports and motorsport content creation and distribution platform by taking a controlling stake in leading automotive YouTube channel, LetsGoRacing.

Video: Miami Arena on Cheddar Esports

Millennial Esports President and CEO Darren Cox talks with Cheddar Esports about the world’s first esports racing arena being built in Miami – the first of several around the world.

Millennial Esports makes a splash at Esports BAR in Miami

F1 legend and Millennial Esports ambassador Rubens Barrichello may hold the record for real-world Formula 1 race starts, but now the Brazillian is leading the charge to the top of the podium in esports racing.

Video: Barrichello racing into esports in Miami

F1 legend Rubens Barrichello joined Millennial Esports’ CEO Darren Cox at the Esports BAR conference in Miami this week to talk about racing into the future of esports.

Millennial Esports to create world’s first dedicated esports racing arena in Miami

The world’s first dedicated esports racing arena will be built by Millennial Esports Corp in Miami with the state-of-the-facility scheduled to open in 2020.

Market size by entertainment vertical

  • $116B – Gaming
  • $105B – Film box office
  • $41B – TV
  • $17B – Digital Music
  • Source: Newzoo, Statista, IFPA

Gaming is the largest and fastest-growing entertainment vertical in the world?


211 million gamers in the US alone


Global year over year gaming revenue growth of +10%


Global esports revenue projected to eclipse $1B this year


Esports prize pools are among the largest in the world


~500M projected audience for esports

Company Overview

  • Canadian based gaming and esports company with operations in North America and in Europe
  • Growth strategy through acquisition of complimentary gaming and esports assets to drive the existing ecosystem
  • Core business segments include gaming content production, data, esports events and content production, and hardware

Latest News


Formula 1 legend Barrichello to appear at Miami esports conference

Formula 1 legend Barrichello to appear at Miami esports conference

Brazilian racing legend to feature in keynote at Esports BAR - The World's Business Esports Arena Joins Millennial Esports President and CEO Darren Cox to discuss the crossover between sports and esports MIAMI, FL (Friday, September 27, 2019) - Brazilian Formula 1...

Data: Stream Hatchet

  • Stream Hatchet is a data analytics/intelligence company focused on live streaming analytics, E-Sports industry research, API services and consulting services
  • Enables organizations to identify influences and trends by collecting data and turning into metrics that help target ads at the right audience
  • Stream Hatchet is the Comscore of esports


  • IDEAS+CARS is an esport competition and tournament provider for racing industry and the creator and IP holder for Worlds Fastest Gamer.
  • Season one winner became an F1 simulator driver. Season two winner will race GT cars for real throughout 2020
  • Season one TV show reached nearly 400 million households via 84 broadcasters including ESPN, CNBC, Sky, Fox etc

Game Studio: Eden Games

  • Renowned gaming studio with ~23M downloads across it’s core game IP and selected to do F1 Mobile 2018 (current game)
  • Combining gaming and esports: Gear.Club has structured realworld prizing into their competition
  • Eden has commenced three new games based around daily tournaments, wagering, and prize pools

Hardware: Allinsports

  • Allinsports (“AIS”) is a go-to hardware provider for racing simulators for F1 and pro racing drivers
  • AIS was founded by Formula 1 engineers who worked at the highest level of this pinnacle of motorsport
  • AIS has been a technical partner of the Ferrari Driver Academy since its inception in 2009 and is a technical partner to Ferrari in simulator development

The Management Team

Millennial is a fully-integrated esports business with top-tier management leading the way.

Darren Cox

President & CEO

President and CEO of Millennial Esports, Cox is a motor industry innovator with more than 20 years experience. His previous success with Nissan and Sony in delivering GT Academy paved the way for esports within the racing game genre. Cox and the team at IDEAS+CARS launched the innovative World’s Fastest Gamer program in 2017 which was aired on global networks including ESPN. The British-born Cox took a leadership role for Millennial Esports as President and CEO in April, 2019.

Jean-Yves Geffroy

Cofounder Eden Games

Cofounder of Eden Games alongside David Nadal, Geffroy serves as the technical director for the studio. With more than 25 years of video game industry experience, Geffroy and his team have worked on titles including Test Drive Unlimited and the V-Rally series. Geffroy also helped pioneer the technology necessary to power the free-to-play esports game Gear.Club on mobile platforms.

David Nadal


As cofounder and current head of the premier racing game publisher Eden Games, Nadal is a gaming expert with more than 20 years experience in the industry. Through their passion for motorsport and unmatched expertise in high-end development, Nadal & his team have led the charge in racing innovation with such titles as Test Drive Unlimited and the V-Rally series. Eden Game’ Gear.Club has once again combined quality with innovation, positioning Millennial at the top of the mobile racing market.

Eduard Montserrat


An innovator in online streaming analytics, Montserrat co-founded Stream Hatchet to provide instant analytics of Twitch streams for advertisers, streamers and game studios. He also serves as the CEO, a role he has occupied since its inception in 2016. Montserrat has a Bachelor Degree in Software Engineering from UPC-BarcelonaTech, including one year at the University of Stockholm. Eduard obtained an MBA at EAE Business School.

Anton Stipinovich

President Allinsports

As Allinsports President, Stipinovich, has pioneered some of the best motorsports gaming simulators in the industry. AIS has partnered with top Formula 1 teams, including being a technical partner of the Ferrari Driver Academy since its inception in 2009. Stipinovich himself is an ex-Formula 1 engineer with McLaren, Ferrari and Red Bull and uses his expertise to create some of the best bespoke and off-the-shelf racing simulators in the industry.

Key advisors and ambassadors

Rubens Barrichello

With a Formula 1 career spanning 18 years and 11 F1 victories to his name, Rubens Barrichello has unparalleled experience at open-wheel’s pinnacle series. Barrichello holds the record for most Formula 1 race starts at 322, including six seasons with Ferrari. He twice finished second in the Formula 1 championship and helped Ferrari to five constructors titles in his six year tenure there. Barrichello currently competes in the Brazilian Stock Car Championship, a championship he won in 2014.

Juan Pablo Montoya

One of the most versatile drivers of the last 20 years, Montoya has won some of the biggest races in the world across Formula 1, NASCAR, IndyCar and sports cars. Montoya has two Indy 500 victories, seven Formula 1 wins—including the illustrious Monaco Grand Prix—and 13 pole positions, three overall Daytona 24 wins and two NASCAR wins to his name. Montoya also, notably, won the CART championship as a rookie in 1999, becoming the youngest driver to ever achieve the feat. Currently, Montoya races for Acura Team Penske in the IMSA WeatherTech SportsCar Championship.

The Board of Directors

Bryan Reyhani


Experienced entrepreneur, financial services, family office and legal/regulatory professional with a demonstrated history of value generation and partnerships. Specialize in alternative investments, blockchain/cryptocurrency, and wide-ranging private and public capital markets opportunities.

Peter Liabotis


An accomplished and personable results-oriented senior finance executive and strategic advisor with extensive public company and private company experience across diverse industries in global markets. Highly effective in environments driven by tight deadlines, complex financial issues and demanding Boards of Directors, stock exchanges, regulators, bankers, owners and clients. Exceptional transactional and analytical skills combined with the ability to communicate effectively with key stakeholders.

Company history

Millennial’s growth and acquisition strategy addresses each of the various segments that comprise the esports ecosystem.

August 2019


August 2019

Motorsport simulator manufacturer, Allinsports was founded in 2008 by ex-Formula 1 engineer Anton Stipinovich. Allinsports not only manufacture high-end racing simulator systems used by leading race teams across the globe, but also produce the eRacer esports simulator rigs that will be used in Millennial Esports’s “World’s Fastest Gamer” competition.

January 2018

Eden Games

January 2018

Independent game studio producing racing titles. Their latest game Gear.Club released on mobile platforms at the end of 2016; over 6 million downloads to date.

July 2017


July 2017

Leader within esports racing environment; IDEAS+CARS is the un-agency. Founded by Millennial Esports President and CEO Darren Cox, IDEAS+CARS created the innovative World’s Fastest Gamer program; the behind-the-scenes team for several F1 esports squads and experts in marketing, PR, social media and event management.

May 2017


May 2017

Provides analytics and business intelligence for those persons and entities involved in video game streaming. Tracks all broadcast activity on Twitch, YouTube Gaming, Mixer/Beam, & Smashcast.

October 2016

PGL RTO & Public Listing

October 2016

Listed on the TSXV under the ticker ‘GAME’ PGL rebrands to ‘Millennial Esports Corp.’

May 2013

Pro Gaming League (PGL) Founded

May 2013

Launched in 2013 with a goal to unite popular Esports communities. PGL’s production division delivers turnkey tournament and event planning, coordination and logistics. Hosted over 4,500 competitive initiatives.

Phone: (647) 346-1888
SEDAR Profile